ABB Clicks with Launch of Online Store in Shopee

  • With online shopping transactions in the Philippines surging by 325 percent last year, ABB launches its first online shopping platform
  • ABB’s new online store via Shopee will provide customers with direct access to purchase ABB low voltage products

The Philippines witnessed the most dramatic increase in online shopping transactions last year, which soared by 325 percent, according to NielsenIQ data. As the trend signals a permanent transition of Filipinos to brick-and-click shopping, ABB Philippines launches its first official store with e-commerce giant Shopee to sell the company’s low voltage products.

ABB official store

“We recognize that our customers‘ habits are changing. In response we have to make our products as accessible as possible. Providing an online shop where they can view our extensive product range, chat with an expert and order solutions 24/7 is a positive way to place our technology within reach of our consumers. If we are to make smart homes and smart cities happen, we need to be present in channels where people can easily purchase our products at their own convenience,” said Olivier Coquerel, ABB Philippines’ Country Managing Director and Local Business Manager for ABB’s Electrification business.

The store's user-friendly interface allows customers to quickly learn about each product's core features, benefits and price, and easily complete their purchase in just a few clicks. The store also provides chat features with an online customer service representative who can immediately answer questions and improve understanding of ABB‘s low voltage products. This includes providing guidance so that customers will be able to make an informed choice, ensuring safe and smart power consumption for families and industries.

The online store offers customers access to a wide range of electrical products such as miniature circuit breakers (mcb), molded case circuit breakers (mccb), air circuit breakers (acb) and contactors. All these are key products for customers to build safe and comfortable homes, offices, factories or business facilities.

Visit ABB Philippines’ official store in Shopee at

ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries. 

ABB’s Electrification Business Area is a global leader in electrical products and solutions, operating in more than 100 countries, with over 200 manufacturing sites. Our 50,000+ employees are dedicated to transforming how people live, connect and work by delivering safe, smart and sustainable electrification solutions. We are shaping the future trends of electrification, differentiating through technological and digital innovation while delivering an outstanding experience through operational excellence for our customers across utilities, industry, buildings, infrastructure and mobility.

Source: Business Diary Philippines

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