Twitter Tips to Help Your Business Grow

We exist in the age of social media and one of the oldest and most popular social media platforms available is Twitter. As time has gone on, many brands have found their way onto Twitter because of its popularity. There are over 330 million people who are active on this popular app and as a big business or brand, you need to use Twitter because it is a great way to stay connected to your audience and market your brand. If you are new to Twitter, it might be overwhelming if you don’t know how to use the app so here are a few tips that will help you out.

Set your goals

Goals promote action and they provide a clear vision for what you want to achieve so it is very important to set them. When you have goals, you can set your intentions on certain outcomes and if you follow through, those outcomes will be achieved. As a business on Twitter, your goals should be to gain more followers, generate more engagement and interactions, boost your brand awareness, expand your reach and produce better quality content for your followers. This is easily achievable by using a growth service like Twesocial - they allow you to buy followers and grow your account fast, without doing any of the jobs yourself. Using these growth services save you time and money, and allows you to concentrate on creating better content.

As a business using Twitter, it is also a great idea to have a content calendar which is a tool that allows you to schedule your posts in advance. Content calendars help keep you organized and consistent and with the help of one, your audience will stay engaged.

Always use visuals

Twitter is known for being a text-based social media platform but that should not stop you from posting visuals. In fact, visuals generate more engagement on social media than any other type of content. You want to include images, videos, memes, and GIFS when you post. This will result in more engagement which will equal more visibility and the more visible you are, the more people will follow you and be aware of your brand.

Useful hashtags

Twitter is the social media platform that birthed the hashtag phenomenon that is now widely used on all social media platforms. Hashtags work to categorize content based on a particular theme of concept so when you use a hashtag in your post, that post will appear on the corresponding hashtag page, for example, on Fridays users on Twitter scout for more followers by using the hashtag #followfriday and if you use this hashtag, you will appear on the #followfriday hashtag page where other users who are also looking for more followers, will be able to see your post and then follow you. You also get branded hashtags that are unique to your business and when users search your branded hashtag, they will find information about your product or service. Before you use a hashtag in your post, make sure that it is relevant. You will get more visibility, more engagement, and more followers.


Engagement is important on Twitter and your account will not grow unless you actively engage. This means you have to retweet other users, reply to comments as well as follow other users. Twitter is a community and as a business, you should aim to have your own community and one way to do this is to engage to establish your presence on the timeline. The results will be an established brand presence, more reach, and more followers.

Pin a tweet

When you pin a tweet, you attach it to the top of your timeline on your profile and it then becomes the first tweet that people see when they click on your profile. Your pinned tweet will get the most attention, so make sure you choose wisely. If you are a business, you should pin tweets about your product or service or perhaps pin a tweet that directs users to your website. To pin a tweet, go to your profile and go to the tweet you are interested in pinning and once you have found the tweet, click on the dots on the top-right hand corner which will open a menu and once the menu is open, select “Pin to your profile”.

As a brand or a business, social media, especially Twitter, should definitely be part of your marketing strategy if it is not already.

Source: Business Diary Philippines

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