Marketing tips for businesses on Instagram

With over 1 billion active users, Instagram is one of the most popular social media platforms in the world. Everybody from individuals, brands, and businesses use Instagram to market themselves in many ways, including using growth services such as Growthoid to gain more Insta followers organically. If you are new to Instagram and want to learn a bit more about how brands market their products and services on this platform, this article will give you some tips to get started. Every day new social media platforms are popping up with Instagram reigning supreme. Instagram has a friendly interface that allows users to share eye-catching images perfectly however there is more to marketing on this popular app than you might think. As a business, using Instagram for the first time can prove to be quite challenging but not to worry, here are a few tips to give your business the head start that it needs.

Post using all methods

There is so much more to Instagram than just posting a picture. The app has many features that allow users to post in many different formats and as a user, you want to entertain your followers by using all of these features to maximize engagement, reach, and attract new followers. The different methods of posting that you should be investing in are as follows:

  1. Reels: This is Instagram’s newest feature that allows users to create short video compilations accompanied by music or audio.
  2. Live: This feature allows users to go live on Instagram in real-time. When you go live, your followers get notified and have the option to join and interact with you by asking you questions or making comments that you can see in the live and respond to in real-time.
  3. Stories: Instagram Stories allows users to post videos and images onto their profile in chronological order and after 24 hours, the particular image or video gets removed. You can personalise stories by adding music and stickers.

In terms of reach, reels are the way to go if you are looking for the maximum. Generally, video content does better on Instagram than image content and with reels, people usually use trending sounds which gives them more views and engagement.

Don’t just advertise

One thing that you as a business should avoid is hard-selling on Instagram and the reason why you need to avoid this at all costs is that people do not like hard selling. The best results come from organic marketing and making your content entertaining and engaging so that you can establish your brand reputation and build a relationship with your audience. Through organic marketing, you get to build a more authentic audience and it is very budget-friendly. Overall, organic marketing generates the best long-term results for your brand or business and it is the best way to expand your reach and earn authentic and genuine engagement.

Have a few goals

The easiest way to achieve something is to first set it down as a goal. Goals are a very important part of your Instagram marketing strategy because they help you plan your steps and have a clear vision while promoting action. Goals also help you focus your attention on achieving a set of desirable outcomes such as gaining more followers, generating more engagement, or producing better quality content. Goals are a good source of short-term motivation and they give you a long-term vision. When you have goals you are able to better organize your time and have a sense of purpose and direction. You need goals to keep you going in the right direction and increase your chances of success.

Research your audience

Finally, the last tip is to research your audience. The reason why you want to do this is that it will give you insight into what content does well and what doesn’t and you can readjust your strategy accordingly. If you have a business account on Instagram, you can find out this information by studying the analytics that gives you information about your engagement rate and interaction rate, etc as well as personal information about your audiences such as their age, gender, and location. The most important metrics on Instagram are impressions, engagement rate, and follower growth.

Source: Business Diary Philippines

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