How Do Brands Improve Their Engagement Rate On TikTok – 8 Amazing Tricks

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Engagement Rate On TikTok - Feature image

The growth of TikTok is doubling from last year and reached more than 2 billion downloads. TikTok’s popularity is on the rise, where 852 million active users show their presence monthly. It becomes the perfect place for each individual to show their unique skill. Brands and businesses utilize this platform as an excellent opportunity for growing their audiences.

When TikTok came into action on the internet, most people thought TikTok was only for performing lip-syncing videos. But later, it became a game-changing application for brands with various features to engage their target audiences. Since there are 20.33 million daily active users, you can build a higher engagement rate with a perfect marketing strategy.

The main objective of any brand on social media is to gain an engagement rate. But getting this possible will be a great challenge because of huge competition. 

If you plan to involve your brand on TikTok, then it is the right place. The below article provides exciting ways to gain engagement for your brand using TikTok marketing strategies.

#1. Get To Know Your Audience’s Interest

Know Your Audience’s Interest

Your audience’s interest provides a way to decide the type of content on TikTok. When you post content according to your follower’s thoughts, more people will start to engage on your account. First, find your target audiences fit for your brand and reach them with your high-quality content. A recent report says that 62% of TikTok users are between the ages of 18 to 29, and they mostly prefer funny and entertaining content. If your target audiences are young, then get a higher engagement rate with your entertainment content.

Start experimenting with different content types to find the correct content strategy for your brand on TikTok. There is a Pro account feature on TikTok to track audiences' performance and know the engagement rate for each post. Change your account to a business profile to utilize the feature and gain an engagement rate with suitable content.

#2. Push Your Video To The FYP

push your video

Like the newsfeed on Facebook and Instagram, TikTok has the For You page. The specialty on this platform is that TikTok users can get endless trending videos for their view without following anyone. If you want your video to be on the FYP, make it exciting and engaging by bringing the trending concept on the video fit for your brand.

The For You page provides videos according to the TikTok user’s interests and preferences. So, to make your video popular and to reach millions of people, take the concept of trending videos and use it on your content to deliver an engaging video for audiences. When the TikTok video views increase, the engagement rate gradually goes high, and the TikTok algorithm improves your ranking. If you provide high-quality content, your videos display on the FYP.

#3. Show Your Originality

Usually, people believe in the original content on social media platforms rather than a scripted one. TikTok users also prefer natural content. When your content is real, it gains a higher engagement rate and provides an opportunity to gain new followers for your brand. TikTok provides tons of engaging content daily on the FYP. Stand out of the crowd by producing authentic content.

Get brand reach by creating strong trust with your original content. TikTok is not only for producing lip-syncing videos. You can give valuable content where your audiences can use it in their personal life. Prove your business quality by showing the originality of your product and get loyal followers and customers.

#4. Publish Frequent Post

TikTok has two essential strategies to improve the engagement rate for businesses or any users:

  • Consistency
  • Determination

Consistency is the main factor responsible for capturing your audience’s attention. When your TikTok account is filled with regular posts, it creates brand trust among your audiences. Also, the engagement rate increases because more people will perform some actions on your video. 

The videos with high-resolution and great content concepts display in front of your target audiences. So, make all videos with exciting ideas relating to your brand to get more views for your video. 

When you publish regular content on your page, your audiences can determine you easily. Show your online presence by leaving one or two posts daily on your page. TikTok provides a scheduling option to publish your content at the right time and saves you time. Create videos according to the audience's interest and get a higher engagement rate.

#5. Incorporate The Trending Music

The heart of TikTok is the music in each content. When the music on your content sounds good, your posts will reach millions of audiences. There are plenty of videos streaming on the FYP of TikTok. The FYP will be the right place to find the trending songs or music. Since TikTok trends keep on changing, watch the FYP regularly to know the famous soundtrack.

Make your videos popular by using correct trending music that suits your content and improves your business's engagement rate. Even though you use popular music, content quality is essential to stay back your audiences on your video to get views and engage audiences. Shoot engaging videos with unique video concepts with trending songs to bring popularity to your brand.

#6. Interact With Audiences Regularly

The engagement rate increases automatically if your follower's count grows on TikTok. The best way to bring traffic to your website is by interacting with your audiences regularly. When you create interaction with audiences and clarify their doubts, the sales conversion increases for your brand. When your audience's response looks good and regular, a strong relationship will be built between you and your audience. 

When a new audience sees your profile with your great response for your existing audiences, they will also hit the follow button to get a good relationship. Give instant replies in the comment section to show your online presence. Also, get new ideas and suggestions for your future content from the audiences and implement them to build a strong trust. There are many chances to fix your brand on your audience’s mind.

#7. Participate On Challenges

TikTok challenges

The most important TikTok marketing strategy to improve audience engagement is by utilizing the challenge feature. TikTok allows you to create new challenges for your audiences or participate in the existing challenges of famous brands or businesses. Prepare your challenge by using simple and exciting content with a branded hashtag. Encourage each of your audiences individually to participate in challenges that provide a way for getting higher engagement.

If your challenge looks attractive, your target audiences can become your followers. Before participating in an existing challenge, scroll down the FYP to find the popular challenge. Implement your unique skill on the challenge to make it different, and it is the best trick to attract new audiences.

#8. Promote Your TikTok Videos

Cross-promotion of your TikTok videos on other social media sites improves your brand presence and brings popularity to your account. Not all your followers are the audiences on your TikTok account. The followers may differ, but their interest remains the same. So take your TikTok videos on other sites like Twitter, Facebook, Instagram, etc., and get new audiences with the improvement in engagement rate.

Instead of pushing your followers to watch your TikTok video, prepare and publish high-quality content that should encourage your audiences to watch the video. If your audiences like your video, they will automatically press the follow button on TikTok.

Bottom Line

Invest your effort on TikTok, which is a growing social media platform, and use all the features to make an engaging video. Relate your content with your brand’s goal to achieve it faster on TikTok.

Capture the brand's success by implementing the above TikTok marketing tricks and stay ahead of your competitors!

Author Bio: 

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on

Source: Business Diary Philippines

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