PIA gears up promotion of gender equality, women empowerment during COVID-19 pandemic

BUTUAN CITY, Apr. 24 (PIA) – As the government’s communication arm, the Philippine Information Agency (PIA) has geared up efforts and initiatives in promoting women empowerment, gender equality, making its workers fully-aware of their rights and continue practicing gender-fair language.

During the virtual Orientation on Magna Carta of Women (MCW) and Gender Fair Language for PIA employees on Friday, Director-General Ramon Cualoping III emphasized that said orientation is relevant as it promotes gender equality, awareness, and development for all.

"Our role in the PIA is very crucial, very critical, and very relevant as we move forward into a more progressive and equal society for all of us," he added.

Cualoping said that President Rodrigo Roa Duterte and his administration had established many GAD-related programs and projects that contributed a great impact to the lives of the Filipino people. “The past many years we’ve seen the development, the progress that our communities have undertaken in order to ensure that the rights of everyone are respected and guaranteed. And in the past five years under the presidency of Rodrigo Roa Durterte, we’ve embarked on many projects to make sure that everyone is able to give and live his or her own great life,” he bared.

The official further revealed that the PIA continues to communicate relevant information to the communities making them empowered even during this time of the pandemic. “In the PIA, our role is to communicate, to inform, to #ExplainExplainExplain thus we do our best in order for us to enable what is most progressive in all of us in terms of our communities, our families, and the society as a whole,” said Cualoping.

Meanwhile, as the resource speaker, Atty. Judie Rose Tugado-Dimayuga of the Philippine Commission on Women's National Gender and Development Resource Pool discussed thoroughly the salient information stipulated in the Republic Act 9710 or the Magna Carta of Women and shared tips on how to be gender fair in language to make PIA employees more effective and efficient in performing their daily functions.

“The PIA under the Presidential Communications Operations Office has been an active agency in promoting gender equality mainstreaming and in the conduct of advocacy. We hope to strengthen your efforts for this endeavor in all the regions,” cited Dimayuga.

As she presented the Gender Fair Media Guidebook, Dimayuga highlighted that the PIA and the media should be able to practice gender-fair language in all its contents and in whatever platforms they use to disseminate the information.

Along with the discussion, the participants also learned about the legal basis of several GAD activities implemented in the national government agencies, government-owned and controlled corporations, state universities and colleges, and local government units.

Dimayuga further recognized the PIA employees as catalysts for change towards gender equality and women empowerment. (JPG/PIA-Caraga)

Source: Philippines Information Agency (pia.gov.ph)

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