DA-2 levels up women org’s products to market stability via GREAT Women Project 2

TUGUEGARAO CITY, Cagayan, March 24 (PIA) – From mere agricultural products which are for the community’s consumption only, products of 22 women's organizations in the Region are now leveled up from zero to three.

The said groups are under the Gender-Responsive Economic Actions for the Transformation of Women, otherwise known as the GREAT Women Project 2.

Department of Agriculture (DA) GREAT Women Project Leader Rosemarie Martin said that from mere competitiveness pathway Level Zero in 2017, it has leveled up every year until it reached its current market stability (Level 3) where they now serve multiple markets with a Food and Drug Administration License to Operate (FDA-LTO).

Martin said that the 22 groups of women micro-entrepreneurs (WMEs) enrolled in the project are now enjoying participation in various trainings, seminars, and trade fairs. These are besides the ongoing system for digital marketing and the creation of product catalogues so that customers will know more about products and so that they can directly contact the supplier.

Through the project, WMEs also learned Good Manufacturing Practices (GMP) and Food Safety (FS) as these are essential for globally competitive products.

These women take pride in promoting products from WMEs in an exchibit at the DA-2 gym. These local but globally competitive products are compliant to GMP and pesticide-safe protocols. 

Of the 22 WMEs, Martin said that four have already acquired their trademark while the 18 are still on process for their Intellectual Property Office (IPO) registration of trademark.

For this year, the DA is set to provide food processing equipment to WMEs as well as communication networks. WMEs' products will likewise be exposed to institutional buyers and target markets through products-on-wheels in malls.

The project is funded by the government of Canada to improve the economic empowerment of WMEs and their workers with the Philippine Commission on Women (PCW) serving as the lead executive agency. It is being implemented in partnership with different national government agencies such as the Department of Trade and industry (DTI), DA, Department of Science and Technology (DOST) and other attached agencies along with private sector partners such as Bayan Academy, ECHOsi Foundation, National Confederation of Cooperatives (NATCCO), Socio-Economic Development Program Multi-Purpose Cooperative (SEDP-MPC) and other individual SMEs/entrepreneurs. (JKC/GVB/PIA-Cagayan)

Source: Philippines Information Agency (pia.gov.ph)

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