DTI – CAR opens virtual 'Impakabsat' 2020

BAGUIO CITY, Nov. 19 (PIA) - - The Cordillera annual regional trade fair, “IMPAKABSAT” goes online with 80 Micro, Small and Medium Enterprises (MSMEs) from the  different provinces and cities  of the region showcasing their  indigenous products in the sectors of furniture, home furnishings, giftwares, loomwoven garments, bamboo crafts and processed food, among others.

Amid the threat of the Coronavirus pandemic, the Department of Trade and Industry Cordillera Regional Office (DTI – CAR) led the  virtual opening program today  of the  25th staging of IMPAKABSAT with the theme, “Only the Best from the Cordilleras”.

For the eight – day trade fair from Nov. 19 to 26,  interested buyers  locally and abroad, can log in at https://ift.tt/3pE5yRQ,   view products and get information daily via facebook page, “Impakabsat Regional Trade: Only the Best from the Cordilleras”.

DTI – CAR Regional Director Myrna Pablo, in her opening message, outlined that Impakabsat going online is a way of adopting to the new normal due to the COVID pandemic and at the same time,  it  paves  the way for a better normal for the region’s MSMEs by showcasing their craftmanship and creativity to a wider market reach, with prospective buyers locally and globally.

Pablo shared that Impkabsat was conceptualized in 1991 as a trade fair to help MSMEs affected by the 1990 Luzon earthquake. In 1996, it evolved into a regional trade fair bringing together  new products from the Cordillera provinces of Abra, Apayao, Benguet, Ifugao, Kalinga and Mountain Province, and Baguio City.

The online platform this year is also a way to help MSMEs raise their standards and competitive advantage via digital marketing. Aside from showcasing Cordillera products, it will also serve as a promotion for Cordillera culture and destinations, she added.

DTI Secretary Ramon Lopez, in his keynote message, congratulated DTI – CAR for showcasing the creativity and resiliency of Cordillera. Through Impakabsat,  the region’s camaraderie, indigenous products, upland culture and tourism are again showcased amidst the adversity brought by COVID – 19.

Lopez also shared that DTI  already supported 1,571 MSMEs in CAR,  and development/improvement of 533 Cordillera products.

Let us support our MSMEs towards a better normal. As what DTI has been promoting, “Buy Local, Go Local”, Lopez added.

For the virtual opening program aired live via Impakabsat 2020 facebook page, DTI – CAR has video presentations  highlighting the 2020 Impakabsat exhibitors,  success stories of Cordillera MSMEs, showcase of Cordillera destinations,  and features onCordillera culture and ethnic practices. (JDP/CCD-PIA CAR)

 



Source: Philippines Information Agency (pia.gov.ph)

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